About Us
The burnout didn't arrive all at once. It crept in. Chronic stress became my baseline. Inflammation settled in like an unwanted houseguest. I lost 20 kilograms. My nervous system was locked in permanent fight or flight. And then came the diagnosis — a cyst in my uterus. My body had been sending signals for years. I had been too busy to listen.
So I stopped. And I started reading.
I tried supplement after supplement — powders, capsules, protocols, morning rituals followed with military precision. Nothing moved the needle. Not even close. For a long time I thought the problem was me. Until I realised it wasn't.
The supplement industry has an absorption problem — and nobody is talking about it honestly.
What I Found
It's not just that ingredients are poorly absorbed. It's deeper than that. Most of what you swallow never actually reaches your cells as a usable nutrient. It gets lost somewhere between the label and your biology. The gap between what a supplement promises and what your body can actually receive is enormous — and the industry has been glossing over it for years.
As a lawyer, I'm trained to interrogate claims. To follow the evidence. To refuse to accept something just because it sounds convincing. So I went deep — into clinical research, delivery mechanisms, cellular bioavailability and the science of what it actually takes for a nutrient to reach the place it needs to go.
What I found changed everything.
I discovered that NAD+ — one of the body's most essential molecules for energy, focus and recovery — declines with age, and that most NAD+ supplements never make it to the cells that need them most. I found patented technology that could change that. And I refused to stop until I had built something that could.
Shift is that something.
Built for the woman who has tried everything and felt nothing. For the mother who gives everything and deserves something that gives back. For the high performer who knows her body is capable of more — and just needs the science to catch up with her ambition.
New Zealand deserves world-class supplementation. Women deserve products built on evidence, not hype. And you deserve to actually feel the difference.
That's why I built Shift. That's why I'd take it myself — and do, every single morning.
From The Founder
"I tried everything. Nothing worked. So I went looking for why — and built what I found."
I couldn't find a supplement that actually worked. So I built one.
Not because I set out to launch a business. But because I was always on the go and a busy woman running on empty — and the wellness industry kept letting me down.
- Shilpa Singh, Founder, Remuer Shift™